As treatment prices rise, patient financing is no longer a rescue tool – it’s influencing how and when patients commit to care. In this panel, enterprise operators break down how they stopped "accepting" patient financing and started leveraging patient financing earlier in the customer journey to increase consult conversion rates, expand treatment sizes, and unlock predictable revenue growth. Learn how to operationalize a consistent and effective financing flow across all your locations to maximize treatment dollars before they walk out of your doors.
Anna Ruch
Justin Magnuson
Justin Magnuson is a Dallas-based entrepreneur, investor, and operator with a track record of building and scaling high-growth companies. He is the CEO of It’s a Secret Med Spa, one of the largest medical spa chains in the U.S., and the founder of Lit.ai and Brainacity, companies focused on advancing artificial intelligence. Earlier in his career, he founded and scaled a neurodiagnostic company into a national leader before exiting. Magnuson is also the President of the Justice Reform Foundation, where he supports legal access initiatives and policy reform efforts across the country. His work bridges healthcare, technology, and social impact, with a focus on innovation, operational excellence, and challenging outdated systems. He is known for moving quickly, thinking strategically, and building organizations that scale.
Anthony Kurtz
