ROUNDTABLE: Accelerating Market Access: Alternative Routes to Market for Innovation & Technology

As new technologies reshape animal health, founders are increasingly looking beyond traditional go-to-market channels to reach veterinarians and producers at scale.

This closed-door roundtable examines how new go-to-market models, from technology-led distribution to partnership-driven commercialisation, are improving access, affordability, and efficiency, and what innovators should consider when traditional pathways aren’t the right fit.