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Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness. 

Scaling
AI
Digitalization
Revenue Diversification
Data
Science-Backed Trends
Longevity
Preventative Health
Consumer Behaviour
Member Experience
Women's Health

Author:

John Penny

Managing Director
Third Space

John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

 

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John Penny

Managing Director
Third Space

John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

 

Site selection is strategy, especially when you're scaling. This session unpacks how top fitness brands are using real estate analytics to choose winning locations, negotiate smarter leases, and decide between foot traffic hubs and destination spaces. Walk away with proven tactics to optimise rent, minimise risk, and expand with confidence, whether you're opening your second location or your twentieth. 

Scaling

Author:

John Klein

Chief Executive Officer
Pause Studio

As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

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John Klein

Chief Executive Officer
Pause Studio

As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

With tighter wallets and a shifting economy, brands need more innovative strategies to grow. In this workshop, discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.

Scaling
AI
Digitalization

Author:

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

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Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.